Digital Commerce.

What is Digital Commerce anyway?

Digital Commerce, also known as 'next step in eCommerce', fully automated ecosystem right from marketing to delivery of the product.

Digital Strategists define the entire digital lifecycle for a product. This process may not just be limited to products, it can also be included for services or delivery milestones. Some of the points considered in Digital Commerce are:

• Order fulfillment and supply chain management
• User experience mapping
• Customer service
• Content analytics and marketing
• Product descriptions, images, and other media
• Marketing as a function, promotional campaigns, social media engagement

Benefits of Digital Commerce

Digital Commerce provides many benefits to businesses. Some of them are summarised here:

• Seamless Processes: Digital Commerce is eventually marketing automation. This helps to predict consumers next requirement and lead them to their next possible purchase. This is important since major portion of the purchases come from impulse purchasing.
• Optimised Human Resource Utilisation: Due to the heavily automated nature, Digital Commerce helps reduce the need for expensive human resources. It can also free-up existing workforce to focus more on building the core business rather than get involved in mundane repetitive tasks.
• Scalability: Again, due to Digital Commerce's automated nature, scaling the business becomes easy. Usual challenges of scale include hiring, performance management, managing multiple geographies, and consolidating sales; data can eliminate these challenges through digital commerce.
• Enhanced User Experience: Digital Commerce helps deliver personalised user experice to end-consumers.